The book industry had a banner year in 2021 thanks, in large part, to TikTok.
In a niche corner of the app, #BookTok—a community of TikTokers who review books and give recommendations—has blown up since the start of the pandemic. While users are treated to a bountiful number of new reads, authors of those books have seen an increase in sales and appearances on the New York Times Best Seller list years after release.
According to NPD Bookscan, the publishing industry sold approximately 825.7 million print books in 2021, led by fiction. This is up from 757.9 million in 2020. Kristen McLean, NPD Group’s executive director of business development, attributes the rise in sales to BookTok. “I’ve been an industry analyst since 2010, and this is the first time that I have seen organic social-media impact like this,” McLean says. “I don’t think this would have happened without COVID. People, teens especially, spent more time at home with their books.”
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Source : fastcompany.com
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