IT Blog

If you’re launching a new business — whether it’s ecommerce, a consultancy, or a creator project — one of your first moves is to build an online presence, usually starting with a website.

Going online itself isn’t the hard part. The real challenge is knowing what to focus on first.

This guide walks through the key steps required to build an online presence, focusing on what actually matters in your first few months.

We spoke with founders and small business experts to pull together practical advice and examples you can learn from.

Step 1: Define your business in one sentence

Start by writing a one-line descriptor that clearly explains what you do, who you help, and which problems you solve. 

This sentence becomes the baseline for your homepage, service pages, and how you talk about your business everywhere else.

The most important thing is to make sure that the site clearly says what you do, who you do it for, how well you do it, and what…