IT Blog

Since the dawn of time (or at least since the dawn of the Internet), business owners and aspiring entrepreneurs have been asking this question: Do I really need a website, especially if I’m already on social media?

The answer is a resounding “yes.”

Let us explain why (and how you can get started).

1. A website lets you own your online home

If your web presence is wholly dependent on closed social media networks like TikTok, Instagram, or LinkedIn, you don’t always have these same luxuries. 

This is a phenomenon that author and former Harvard Business Review executive editor Nicholas Carr once called “digital sharecropping,” a term that refers to situations where a large platform owner effectively owns all the content that users create.

When you build your own website with an open platform like WordPress, you own every part of it. You’re free to customize it any way you want and move it between website hosting companies as you’d like. While…