Introducing new tech devices is notoriously tricky, especially when they’re different enough to not fit neatly in an existing category, like a lock that needs no key or a video projector that sits right up against a wall. Now what?
Benjilock and Vava are two smaller electronics brands that have introduced exactly those products and found that in-store retail was essential, not anachronistic. Among the channels they use is B8ta, a small chain of boutique-like tech showcases. (Editors’ note: B8ta and CNET have partnered for in-person and online presentations.)
Vava makes a 4K video projector that sits closer to the wall and costs much less than those from many big-name makers.
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Source CNET Tech
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