IT Blog

OnePlus founder Carl Pei announced the name of his new tech company on Wednesday, and that name is, quite simply, Nothing. It’s a bold naming strategy, for sure, to choose a moniker so imbued with an absence of anything. If your next question, like ours, is: but what does it mean? Well, I’m sorry to inform you that the sense of mystery surrounding the whole venture extends beyond the name. So far, we’ve been given very little to go on.

The only clue Pei has dropped is a tweet with the words “a giant reset button,” linking to an Instagram post,…