In 2015, when Ryan Kaji was three years old, he asked his parents why he wasn’t on YouTube like the other kids he was watching.
Ryan’s mom, Loann, and dad, Shion, created the channel Ryan ToysReview that same year, uploading videos of Ryan opening and playing with toys and conducting at-home science experiments. Initially, they thought YouTube would be just another hobby for Ryan, like swimming or gymnastics. At the very least, it was a fun way to keep their extended families in Vietnam and Japan up-to-date on Ryan’s life in Texas. But in less than a year, Ryan ToysReview, which they later renamed Ryan’s World, was one of YouTube’s top kids’ channels.
“We saw a tipping point of the channel very early on,” says Shion, whose family’s surname is Guan—Kaji is their stage name. “We were very confused because we were uploading the videos as a hobby, and the production value wasn’t that great either. So at first my wife and I…
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Source : fastcompany.com
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