Fast Company is doing a series of profiles featuring up-and-coming content creators across social media to get an inside look at the highs and lows of the Creator Economy.
There’s often a frenetic energy to video clips across social media. Born of the need to capture instantly a viewer’s attention before they swipe or click, many content creators default to ubiquitous jump cuts and high-octane deliveries.
Consider cook Brandon Skier the antidote.
Fittingly known online as “Sad Papi,” Skier’s laid-back, almost deadpan walkthroughs of recipes ranging from haute cuisine to basic dishes has earned him 1.7 million followers (or “papitas,” as he calls them) on TikTok with 28.4 million likes.
“I think people just appreciated the honest cooking. It wasn’t flashy. I wasn’t screaming recipes at you. And I wasn’t using quick-cut edits [to where] it’s like, ‘Okay, well, what was the recipe?’” Skier says. “I tried to take the approach of, what are the things that I…
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Source : fastcompany.com
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