When Apple Music named Ebro Darden as its first head of hip-hop and R&B in 2019, Darden, who’s also the cohost of Hot 97’s Ebro in the Morning, one of the highest-rated hip-hop and R&B morning radio shows in the United States, saw it as more than just an opportunity to go global. It was a chance, he says, to expand his mission “to platform the other genres where Black artists don’t get to shine.”
Last year he commissioned Black artists across genres from country to gospel to create original music for an Apple Music compilation celebrating Juneteenth. He’s also been able to amplify international Black artists who don’t yet have a strong presence stateside. Last year, Darden toured South Africa with a camera crew to spotlight Sjava and Shane Eagle, among others, for a special episode of his show Rap Life that was featured across Apple Music’s platforms and YouTube. And in June 2020, Darden chose Nigerian rapper Rema for Apple Music’s monthly rising artist showcase Up…
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Source : fastcompany.com
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