After years of hints that Netflix was planning to branch out into merchandise in a full-fledged way, making itself a tad more Disney-esque and finding new ways to capitalize on popular shows like Stranger Things, the streamer finally announced this week that it’s making the leap. Through a partnership with Walmart, Netflix has set up the Netflix Hub, an online storefront on Walmart’s site, where fans can buy anything from a Stranger Things cassette player to an Ada Twist, Scientist On-the-Go Lab Set to a Cobra Kai headband.
But notably missing from the lineup is anything from Squid Game, which is currently the most popular non-English show ever to hit the platform, and which is on its way to being the most popular show, period, according to Netflix coCEO Ted Sarandos. The Korean show—a dystopian series about a group of people clad in candy-colored track suits who take part in a series of deadly children’s games—has spawned nonstop headlines, TikTok memes, and Halloween
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Source : fastcompany.com
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