When people first started to take note of a fledgling company called Asana a dozen years ago, the big news was that it had been started by Facebook cofounder Dustin Moskovitz along with one of his Facebook colleagues, Justin Rosenstein—and was a trifle mysterious. “Office work, filled with overflowing email inboxes and pointless meetings, could be a lot more efficient and productive,” wrote The New York Times’ Claire Cain Miller. “One startup, Asana, is trying to fix the problem. How? Well, that is still a secret.”
What Moskovitz and Rosenstein were working on turned out to be an online project management app inspired by their experience wrangling work during Facebook’s early years. “I was faced with these problems with coordination to try to understand what was going on with my team,” Moskovitz explains. “And I was trying to solve them with status update meetings, whiteboards, and spreadsheets.” After trying existing task-management software such as Microsoft…
Read More…
Source : fastcompany.com
Source link
