Since 2019, Wolf Entertainment, the TV and media empire behind such franchises as Law & Order and its trio of Chicago series (Chicago Fire, Chicago Med, and Chicago P.D.) has been looking for ways to expand into new media and connect with fans on platforms beyond their TV screens. The company has already ventured into podcasts with the launch of Hunted, an original audio series featuring Parker Posey as a U.S. marshal who hunts down the country’s most dangerous fugitives. Another original podcast series is launching this week.
So it seemed only natural that when the NFT craze kicked into high gear this year, the company would explore ways to, as Elliot Wolf, EVP of digital at Wolf Entertainment (and the son of the company’s namesake, mega producer Dick Wolf) puts it, “build out original IP and find a way to bring storytelling to the blockchain.”
The result is the Wolf Society, a “membership-based society for online detectives,” Wolf says, which will launch at the end…
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Source : fastcompany.com
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