Despite Google’s official claim that it treats subdomains and subdirectories equally in indexing, website owners sometimes report substantial traffic gains after switching from the former to the latter.
The reality? It’s far more nuanced than these site owners suggest.
In order to make smart decisions about when to use subdomain or subdirectory, you need to evaluate your goals, technical capacity, and projected website growth.
That’s what this guide covers. You’ll learn the key differences between a subdomain and a subdirectory, when to use each, and how to choose the right one for your specific needs.
What is a subdomain?
A subdomain is a label that appears before your main domain name (e.g., blog.example.com, shop.example.com, support.example.com).
Contrary to what people think, a subdomain doesn’t always function as a separate website hosted elsewhere. A subdomain can point to the:
- Same content (e.g., www. as a subdomain).
- Different…
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