SEOUL (Reuters) – For Samsung Electronics Co Ltd (005930.KS), the 2020 Tokyo Olympics were going to be its springboard to attain a long-held goal – making significant inroads into Japan’s lucrative smartphone market where Apple Inc (AAPL.O) dominates.
A woman uses her smartphone as an electric screen displaying logos of Tokyo 2020 Olympic Games and Galaxy, a brand name of mobile computing devices by Samsung Electronics and worldwide smartphone partner for the Games, at Galaxy Harajuku in Tokyo, Japan March 26, 2020. REUTERS/Issei Kato
But after the Games were postponed to 2021 due to the coronavirus pandemic, the long-time sponsor’s marketing plans – centered on its new S20 smartphone now out too early – have gone awry.
The delay may also mean the South Korean tech giant has lost a crucial window of opportunity. It had been expected to tout its 5G capability in its Olympics ads, aiming to attract a population excited to watch the Games with cutting-edge technology before Apple…
Source Reuters Tech News
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