(Reuters) – Alphabet Inc’s Google will begin to allow some clients, including hospitals, to run advertisements relating to the coronavirus on its platforms, in a change to its rules on ads around “sensitive events,” which it plans to extend to political organizations.
FILE PHOTO: The Google logo is pictured at the entrance to the Google offices in London, Britain January 18, 2019. REUTERS/Hannah McKay
The new policy was laid out in a memo to advertising clients seen on Thursday by Reuters, which said the company from this week was allowing ads from government entities, hospitals, medical providers and non-governmental organizations that want to get relevant information out to the public. It said the plan for ads from political organizations would be announced in coming days.
“Currently we do not allow such ads to run under our Sensitive Events policy, which is designed to protect users by blocking ads that try to capitalize on short-term events like natural disasters,”…
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