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Xiaomi to roll out new e-commerce service in India to boost sales during lockdown – Source Reuters Tech News

FILE PHOTO: The logo of Xiaomi is seen inside the company’s office in Bengaluru, India, January 18, 2018. REUTERS/Abhishek N. Chinnappa/File Photo

NEW DELHI (Reuters) – Chinese smartphone maker Xiaomi Corp said on Monday it will launch an e-commerce service in India this week to enable customers stuck at home during a nationwide lockdown to buy its products from their local retailer.

The new service, Mi Commerce, will allow consumers to browse online products available at a store close to their home and place orders, Muralikrishnan B, chief operating officer of Xiaomi India, said. Delivery will be done by the partner store.

The service will be rolled out across India and Xiaomi will continue it after the lockdown ends if it is successful.

Xiaomi is the biggest smartphone company in India by shipments with a market share of 30%, ahead of South Korea’s Samsung Electronics Ltd, according to Hong Kong-based tech researcher Counterpoint.

However, like its rivals, Xiaomi’s sales have…

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Source Reuters Tech News

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