(Reuters) – CrossFit founder Greg Glassman has apologized for a tweet that equated the police killing of a black man in the United States to the COVID-19 pandemic, after it drew widespread criticism and resulted in footwear brand Reebok breaking its ties with the fitness regimen.
In response to a tweet by research firm Institute for Health Metrics and Evaluation that classified racism and discrimination as public health issue, Glassman, who is also the chief executive of CrossFit, had posted bit.ly/3f2yNb2 on Saturday, “It’s FLOYD-19”.
The tweet related to the police killing of an unarmed black man, George Floyd, in the U.S. state of Minneapolis on May 25 and was seen as insensitive.
The fallout was fast, with Adidas AG-owned (ADSGn.DE) Reebok ending its 10-year-old partnership with CrossFit and updating its U.S. homepage www.reebok.com/us in support of the ‘Black Lives Matter’ campaign.
“Recently, we have been in discussions regarding a new agreement, however, in light of…
Source Reuters Tech News
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