Google’s programmatic ad tools AdSense and DoubleClick are placing ads on websites that publish health misinformation, according to reports from two independent research groups.
By allowing these sites to monetize, Google is helping to spread health misinformation and profiting at the same time, argues David E. Stevens, executive director for the Center for Accountability, a nonprofit that publishes critical research about tech giants through the Tech Transparency Project. “Despite its public commitments, Google is not going to turn off the firehose of advertising dollars that flow to snake oil salesmen promoting misinformation about the coronavirus,” Stevens said in a statement.
Independent researchers at both the Tech Transparency Project and the Global Disinformation Index have published reports detailing when and where Google placed ads next to health misinformation on third-party websites. In its report, the Tech Transparency Project identified 97 websites that habitually…
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Source : fastcompany.com
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