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Bots control a shocking amount of online conversation – Source fastcompany.com

Social media platforms like Facebook, Twitter, and Instagram started out as a way to connect with friends, family, and people of interest. But anyone on social media these days knows it’s increasingly a divisive landscape.

Undoubtedly you’ve heard reports that hackers and even foreign governments are using social media to manipulate and attack you. You may wonder how that is possible. As a professor of computer science who researches social media and security, I can explain—and offer some ideas for what you can do about it.

Bots and sock puppets

Social media platforms don’t simply feed you the posts from the accounts you follow. They use algorithms to curate what you see based in part on “likes” or “votes.” A post is shown to some users, and the more those people react—positively or negatively—the more it will be highlighted to others. Sadly, lies and extreme content often garner more reactions and so spread quickly and widely.

But who is doing this “voting”?…

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Source : fastcompany.com

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