Starting Friday, everyone who’s voting age on Facebook in the U.S. will be part of one of the biggest-ever experiments in democracy: a reminder will appear at the top of their feed with more information about how to register to vote online or in person.
The notice—with a link to your state’s registration website or to a nonpartisan partner if your state doesn’t have voter information readily available online—is part of what the social media giant calls “the largest voting information campaign in American history.” The aim, it says, is to nudge 4 million people to sign up to vote, or “double the 2 million people we helped register in both 2018 and 2016.”
It’s a simple notification, and a staggering number of new voters. But for Facebook, experiments in improving democracy are never simple. The voter drive arrives at a moment swirling with weighty questions, especially about how…
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Source : fastcompany.com
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