Earlier this week, Uber acquired Postmates, the number-four player in the food delivery space, for $2.65 billion. It was a clear statement that Uber is no longer just a rides company, but a home delivery company. Now, Uber is rolling out a new design in its main app that gives its Uber Eats business equal real estate with rides on the app’s home screen.
This shift in Uber’s business began last year, but was dramatically accelerated by the coronavirus pandemic. As people began sheltering in place, the company’s rides business fell by 80% in April, and Uber Eats, the restaurant food delivery business, suddenly became its most popular product. Now, Uber Eats’s success has established it as a model from which Uber can design other services that rely on its advanced logistics platform.
“We’ve really doubled down on our Eats business, extending not just in food, but from food into adjacent categories like delivery, like grocery, and essentials,” says Uber CEO Dara…
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Source : fastcompany.com
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