On the surface of it all, this is of course a comedy.
Apple’s newest spot is a seven-minute sequel to its award-winning 2019 ad “The Underdogs.” The previous short was like a mini-sitcom, chronicling the tribulations of a ragtag group of office workers, trying to engineer their big break out of anonymous middle management via an innovative pizza box design.
It was basically The iOffice.
Here we rejoin the crew under quarantine conditions, yet despite being at home, the pressure to deliver on their big idea remains. This is the work-from-home reality, Apple-style—complete with family interruptions, kids, parents, no pants, videoconference awkwardness, FaceTime calls, and shared docs. It’s all here as the team is forced to come up with a plan for their breakthrough pizza box remotely.
Much like its predecessor, it’s a fun mini-sitcom of high quality and pitch-perfect casting, and a goofy depiction of the working…
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Source : fastcompany.com
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