But Fitbit, still an independent company, isn’t in a holding pattern. It just announced the Fitbit Sense, an all-new smartwatch that will arrive in late September along with another new smartwatch (the Fitbit Versa 3) and tracker (the Fitbit Inspire 2) that update existing products in the lineup.
Given Fitbit’s history—it established the fitness-tracker category a dozen years ago—it’s no shocker that the Sense focuses on healthy living as its core reason for being, even more than the Apple Watch does nowadays. But during Fitbit’s virtual press conference for journalists—with Fitbit executives walking through the announcements in front of a simulated balmy tropical-island background, complete with soothing wave sound effects—the company tried to stake out ground for the $329 Sense as the first product in a new category: the “health smartwatch.”
That claim is based on the device’s profusion of sensors and the software that takes advantage of them. The Sense builds…
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Source : fastcompany.com
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