IT Blog

Before Jim Collins wrote Built to Last and Good to Great he published Beyond Entrepreneurship. Originally published in 1992, Beyond Entrepreneurship grew out of a course Collins and Bill Lazier taught at the Stanford Graduate School of Business, and it has become a quiet favorite of entrepreneurs such as Netflix founder Reed Hastings. Last month Collins published Beyond Entrepreneurship 2.0, which he calls an “upgrade” of the original book, with new chapters and essays. It also includes what he describes as “the map,” or a framework that distills 30 years of research into a guide that entrepreneurs and companies can follow if they aspire to build enduring companies. In an interview with Fast Company editor-in-chief Stephanie Mehta, Collins notes that he and co-author Lazier highlighted many of the themes business leaders are touting today, such as purpose and stakeholder capitalism, while cautioning against a “built to flip” mentality. He also describes B.E. 2.0 as an…