It was hardly a surprise when Sony Interactive Entertainment announced it was acquiring a major game developer this week. By Sunday night, video game Twitter was exploding with rumors that an announcement would be coming Monday. No one had Bungie on their prediction list, though.
However, it’s unlikely this was a knee-jerk reaction to Microsoft’s $69 billion takeover of Activision-Blizzard. Jim Ryan, president and CEO of SIE, says this acquisition has been in the works for the past several months.
Whether the purchase of Bungie was a reaction to the Activision buyout or not, though, it certainly is a well-timed one. By bringing the developer on board, the PlayStation becomes less dependent on Call of Duty—and, if Bungie’s able to deliver once more, that could set Sony up with a premium first-person shooter that draws away some of the CoD audience.
Also, this purchase is almost certainly about whatever Bungie’s next project is. Sony likely wouldn’t shell out $3.6 billion…
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Source : fastcompany.com
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