FILE PHOTO: The logo of Amazon is seen at the company logistics center in Lauwin-Planque, northern France, April 22, 2020 after Amazon extended the closure of its French warehouses until April 25 included, following dispute with unions over health protection measures amid the coronavirus disease (COVID-19) outbreak. REUTERS/Pascal Rossignol
(Reuters) – Amazon.com Inc (AMZN.O) is piloting the use of video conference calls to verify the identity of merchants who wish to sell goods on its websites, in a new plan to counter fraud without in-person meetings in the pandemic, the company said on Sunday.
The world’s largest online retailer has long faced scrutiny over how it polices counterfeits and allegedly unsafe products on its platform. Fakes have frustrated top labels like Apple Inc (AAPL.O) and Nike Inc (NKE.N) and discouraged some from selling via Amazon at all.
Amazon said its pilot began early this year and included in-person appointments with prospective sellers. However, it…
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