IT Blog

Amazon already got rid of checkout lines at its brick-and-mortar Amazon Go stores. Now it wants to make getting into those stores easier too. Last week, the retail giant started letting people use its latest biometric tech — a palm reader dubbed Amazon One — to enter two Amazon Go locations in Seattle. Amazon unveiled the new tech ahead of its annual Prime Day shopping event, which will take place Oct. 13-14 this year.

“Amazon One is a fast, convenient, contactless way for people to use their palm to make everyday activities like paying at a store, presenting a loyalty…