With Prime Day coming later in the calendar, it may end up cannibalizing sales from the holiday season.
Angela Lang/CNET
Amazon this week reportedly picked a month for its annual Prime Day sale, moving it to September.
The Wall Street Journal on Thursday reported on the expected timing, citing people familiar with the plans. An Amazon spokeswoman declined to comment for this story.
Prime Day is typically held in July, but a later date was already expected. Reuters last month said the sale would be delayed at least until August due to the coronavirus pandemic.
Source CNET Internet News
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