I’ve often gushed about my admiration for Apple’s commitment to music. The company employs a lot of musicians or ex-musicians, and even more music lovers. It’s not trivial: It says something about the company’s culture and the way it approaches creativity and collaboration.
Apple has obviously made many important music-related announcements in its time, but this week’s announcement about Apple Music offering “lossless” and “spatial” audio probably won’t end up rocking the world.
Apple has been working with Dolby to begin making some of the Apple Music catalog available in Dolby’s proprietary Atmos format. Those recordings are meant to sound something like the experience of watching a movie with surround-sound technology, where sounds might come from behind you, above you, or anywhere else within a spherical audio surface around you. And sounds can move around in that space, so a guitar solo might seem to slowly circle above your head (which is…