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Apple ramps up efforts to build own search engine to rival Google, says report – Source CNET Internet News

Apple and Google logos

Apple and Google

Apple is ramping up efforts to develop its own search engine, according to a Financial Times report published Wednesday, as US antitrust authorities threaten a lucrative deal that sets Google’s search engine as the default option on iPhones and Samsung phones. 

The iPhone’s latest operating system version, iOS 14, has started to show its own search results and link directly to websites when users type in search queries directly from the home screen, according to industry sources cited in the report.

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Source CNET Internet News

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