Apple is embedding itself more deeply with fitness brands through a new rewards program called Apple Watch Connected. Starting Thursday, members of Crunch Fitness, greater Twin Cities YMCA, BaseCamp, and Orangetheory who own Apple Watches will be able to accrue gift cards and discounts.
Last year, Apple Watch launched integrations with Peloton and Orangetheory so that members could monitor their heart rate while they worked out. It also quietly launched a rewards program with Crunch Fitness that allowed the latter to offer its patrons $3 per week for completing fitness goals. Now, Apple Watch Connected will allow any fitness entity to integrate with the Apple Watch so members can track their health and earn rewards.
To participate in Apple Watch Connected, gyms must have equipment enabled with GymKit, a platform that lets users sync their Watch to cardio machines and collect their workout data. GymKit first launched two years ago, and since then Apple has…
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Source : fastcompany.com
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