Introducing a new tech product is always hard.
The more innovative it is, the harder it is to communicate to people.
If it’s doing something new that they haven’t thought of or made a place for in their life.
It gets kind of hard to get it into their head.
So often you’ll want people to go to a store to see it and try it but that’s kind of hard these days.
And it’s already been hard because people are shifting more to digital channels online stores.
So now what?
[MUSIC]
We’ll spend a few minutes on this episode talking to two startups that have made very different products, a padlock and a video projector.
But both have in common the fact that they’ve had to break a new idea into the market.
And by the way, they’ve both done so with the assistance of beta retail stores and si networks with beta on a partnership that includes live events and featuring some of their…
Source CNET Tech
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