For some of us, Black Friday and Cyber Monday are a good time to buy a new TV or a Bluetooth speaker. But for marketers, it’s the best time of the year to spam your inbox.
Because none of them want to be left out of the consumer feeding frenzy, marketers devote untold hours to designing and strategizing their Black Friday emails. And as e-commerce plays a bigger role in our shopping habits, the volume of emails they send keeps increasing. The ongoing coronavirus pandemic means there will be an even bigger mess in your inbox, as marketers trip over themselves to make sure they’re part of the online shopping rush.
But while this might seem like an annoyance, it can also be a gift in disguise. Having your inbox overrun with spam means you also have a chance to easily unsubscribe from all those mailing lists you’ve been on, especially those from major brands that need your support far less than small businesses right now. All it takes is a few minutes of extra effort.