Just as Bumble, the dating app that allows women to swipe first, hits a milestone of 100 million users, the company is announcing a major reorganization and rebranding that will make the mission-oriented company the new overseer of its sibling dating app, Badoo. Until now, the two apps had been under the umbrella of the holding company MagicLab. But that company is being renamed Bumble after its flagship product.
On Wednesday, Bumble also announced that the company is bringing on a new president, Tariq Shaukat, previously president of industry products and solutions at Google Cloud. Bumble also announced a new board of directors. Led by chairwoman Ann Mather, the former CFO of Pixar Studios, the Bumble board also includes Pamela Thomas-Graham, the author and former CEO of CNBC; Elisa Steele, the chairwoman of Cornerstone; and Matthew Bromberg, COO of Zynga.
Bumble and Badoo, the largest dating app in the world, together have a base of 600 million users. They were previously…
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Source : fastcompany.com
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