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Bytedance’s TikTok hires Microsoft IP chief as general counsel – Source Reuters Tech News

FILE PHOTO: Tik Tok logos are seen on smartphones in front of a displayed ByteDance logo in this illustration taken November 27, 2019. REUTERS/Dado Ruvic/Illustration

SAN FRANCISCO (Reuters) – Popular mobile video app TikTok said on Friday it has hired attorney Erich Andersen from Microsoft to serve as the company’s global general counsel, reporting to president Alex Zhu.

Andersen was most recently Microsoft’s chief intellectual property counsel, bringing expertise in an area of key concern to TikTok as it builds out its music offerings.

He announced his departure last month in a LinkedIn post, after more than 20 years at the tech giant.

TikTok, owned by Chinese tech company ByteDance, allows users to create and share short videos that can be set to snippets of songs from its music library.

After surging user growth last year, the company is making a push to attract U.S. advertisers, piloting in-app shopping features and testing a “creator marketplace” to match brands and…

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Source Reuters Tech News

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