Cheap prescription-drugs platform GoodRx is getting into the content business. The company is debuting GoodRx Health, a website that answers the most Googled questions about personal health. The move aims to make GoodRx more than a simple price comparison tool for pills, as Amazon’s pharmacy business looms large.
Amazon offers both an online pharmacy and price comparison, putting it in direct competition with GoodRx. While GoodRx insists that Amazon is not a threat to its business, a content platform stands to help it differentiate further from Amazon and build on its loyal following.
Thomas Goetz, chief of research and communications at GoodRx, says he sees the new health-information site as a cross between NerdWallet and Wirecutter for healthcare. It will provide answers to the most searched questions on everything from whether diabetes is curable to the effectiveness of coffee enemas. It will also advise people on financial matters related to health, like what Medicare program…
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Source : fastcompany.com
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