Two years ago, we would be hard pressed to see companies take public stances on political issues. Sure, there were edge cases like Patagonia and Ben & Jerry’s, yet for most Main Street brands, politics was seen as a risky third rail. But that changed on May 25, 2020. The murder of George Floyd was a tragic tipping point that caused brands, en masse, to reflect on their role and responsibility within greater society. Since then, it’s become more commonplace to see companies use their influence to stand up for social issues, even those immersed in politics—topics like gun control, trans rights, voting rights, climate change, and vaccine mandates.
But while dozens of big brands took swift and public action following the Capitol insurrection and the passing of Georgia’s controversial SB 202 election integrity act, most have been silent, so far, on Texas’s SB 8 abortion law.
Brands want to avoid being ‘cancelled’
Last month, my employer Forrester surveyed 150 U.S. B2C…
Read More…
Source : fastcompany.com
Source link
