On August 12, Disney CEO Bob Chapek proudly touted during an analyst call that the company now has 174 million streaming customers. The number is significant seeing as Disney’s signature streaming service, Disney+, is barely 2 years old, making it the fastest-growing streaming app in the race among HBO Max, Apple TV+, Peacock, et al. More important, the number reflects that Disney is tantalizingly close to catching up to Netflix—the longtime behemoth of the streaming wars—which now has 209 million subscribers globally.
In other words, Disney is also this close to toppling the narrative that Netflix is the one to beat in the battle for the future of how we consume entertainment.
There’s only one hitch: Disney’s 174 million customers are split among its streaming apps, Disney+, ESPN+, and Hulu, which respectively now have 116 million, 15 million, and 43 million subscribers. So in reality, Disney+—the main horse in the race—effectively needs to double its numbers in…
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Source : fastcompany.com
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