(Reuters) – Walt Disney Co’s (DIS.N) top streaming executive, Kevin Mayer, will leave the entertainment and theme parks giant to become the chief executive officer of TikTok, the popular video app owned by China’s ByteDance Technology Co, the companies said on Monday.
FILE PHOTO: Kevin Mayer, Disney’s head of direct-to-consumer division, on the floor at the New York Stock Exchange (NYSE) in New York, U.S., October 22, 2019. REUTERS/Brendan McDermid
Mayer led the successful launch of the Disney+ streaming service in November but in February was passed over as Disney’s new chief executive.
Mayer’s appointment will be effective June 1, when he will also become chief operating officer of ByteDance, the Chinese company said.
TikTok, which allows users to create short videos with special effects, has become wildly popular with U.S. teenagers doing viral challenges that pair dances with music clips from the app’s library. TikTok has hinted at ambitions to build a music streaming…
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