A group of tech companies, publishers, and activist groups including the Electronic Frontier Foundation, Mozilla, and DuckDuckGo are backing a new standard to let internet users set their privacy settings for the entire web.
“Before today, if you want to exercise your privacy rights, you have to go from website to website and change all your settings,” says Gabriel Weinberg, CEO of DuckDuckGo, the privacy-focused search engine.
That new standard, called Global Privacy Control, lets users set a single setting in their browsers or through browser extensions telling each website that they visit not to sell or share their data. It’s already backed by some publishers including The New York Times, The Washington Post, and the Financial Times, as well as companies including Automattic, which operates blogging platforms wordpress.com and Tumblr.
Advocates believe that under a provision of the California Consumer Privacy Act, activating the setting should send a legally binding request…
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Source : fastcompany.com
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