(Reuters) – Electronic Arts Inc forecast fourth-quarter adjusted revenue below analysts’ estimates, weighed down by the delayed launch of its basketball title “NBA Live”, while its “Apex Legends” battles “Fortnite” and “PUBG” to attract young gamers.
FILE PHOTO: The Electronic Arts Inc., logo is displayed on a screen during a PlayStation 4 Pro launch event in New York City, U.S., September 7, 2016. REUTERS/Brendan McDermid/File Photo
Shares of the Redwood, California-based company fell about 2% after the bell on Thursday.
EA is working with a partner in China to bring its battle-royale title “Apex Legends” to PC and mobile in the country, Chief Financial Officer Blake Jorgensen told Reuters.
Earlier in 2019, EA revealed plans to launch the title, which had attracted 70 million players as of October, in China and also on mobile.
“The biggest unknown is how long does it take to get approval in China,” Jorgensen added.
China, which stopped approving the…
Source Reuters Tech News
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