SAN FRANCISCO (Reuters) – Facebook Inc (FB.O) will provide a way for people to track political sponsored content on Facebook and Instagram ahead of the U.S. presidential election, it said on Thursday.
FILE PHOTO: The Facebook logo is displayed on a mobile phone in this picture illustration taken December 2, 2019. REUTERS/Johanna Geron/Illustration/File Photo
The move comes after U.S. Democratic presidential candidate Michael Bloomberg’s campaign started paying popular meme accounts on Facebook-owned Instagram to post content as part of its social media offensive ahead of the 2020 election.
In tweets sent by Facebook director of product management Rob Leathern, the company said it had added a new column here to its free social media tracking tool CrowdTangle to show sponsored content for the presidential candidates.
Earlier this month, Facebook said it would allow U.S.-based political candidates to run sponsored content on its social networking platforms, but that the content…
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