In 2015, Ilan Benjamin premiered his choose-your-own-adventure murder mystery Virtual Morality. The three-episode web series challenged the viewer to figure out who killed a popular high school student or die trying.
Virtual Morality instantly became a viral hit, pulling in more than 50 million views—but Benjamin’s initial excitement at his project’s success soon waned. “There was a fundamental problem with this format that none of our competitors seemed to understand, which is that choose-your-own-adventure storytelling is all about plot driven mechanics: Do you go left or do you go right?” Benjamin says. “We realized very quickly that this would not be the next great entertainment format. It hasn’t really arrived the way that people hoped it would, but we do still believe that there is a place for interactivity in entertainment.”
What Benjamin sees at that intersection are stories that bridge the divide between fans and…
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Source : fastcompany.com
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