The creator economy’s growth has spawned a patchwork of services aimed at becoming key assets in a creator’s tool kit. Various website builders, merchandise stores, membership platforms, and so forth are stitched together to create a comprehensive strategy for generating social commerce, which, according to market-research company eMarketer, is expected to rise nearly 36% this year to hit $36.6 billion.
Clearly, there’s no shortage of creators who have made cobbling services together work. But Fourthwall is gunning to be the leading all-in-one option.
Founded in 2019, Fourthwall is a platform that allows creators to launch their own site, shop online, accept donations, and offer membership services to their fans, all with full ownership of their brands and data. “We just make the business side of being a creator easy, so they can focus on the content and community engagement piece,” says Will Baumann, Fourthwall’s cofounder and CEO. “Whoever ends up helping the most in…
Read More…
Source : fastcompany.com
Source link
