SHANGHAI Reuters) – Polestar, the premium electric vehicle maker owned by China’s Geely, plans a big expansion of its showroom network in the mainland, sources said, as it prepares for delivery of cars to compete with Tesla Inc’s locally made Model 3.
A worker wearing a face mask following the coronavirus disease (COVID-19) outbreak cleans the floor near a Polestar 2 electric sedan displayed at a shopping mall in Shanghai, China May 5, 2020. Picture taken May 5, 2020. REUTERS/Yilei Sun
Showroom strength is becoming an important differentiator for electric vehicle (EV) makers in the world’s biggest auto and EV market, as they line up new model launches.
Polestar, which plans to deliver Polestar 2 electric sedans in China from July, currently has one showroom, in the capital Beijing. It plans to have 20 showrooms, with most of them opening in the third quarter of this year.
Unlike sales of cars through dealers that most traditional automakers rely on, Polestar will sell directly…
Source Reuters Tech News
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