Let’s get one thing out of the way right off the bat: Google’s habit of repositioning products has become a bit of a punchline. From the seemingly endless cycle of shifting messaging service strategies to the recent branding 360 with the Google TV–Android TV–Google TV again saga, the company has a slight reputation for failing to commit to any particular concept for long.
Sometimes, though, a new beginning makes sense. Sometimes, a product’s evolution seems appropriate. And sometimes, despite the well-warranted inclination to sigh at the notion of Yet Another Google Name Change, the reason for a rebranding actually resonates—and feels like a step in the right direction.
That’s certainly the case with Google Workspace, a new identity Google is rolling out for the entity formerly known as G Suite (which itself was formerly known as both Google Apps and Google Apps for Your Domain) this week. Workspace is, on the surface, an updated name and brand for Google’s collection…
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Source : fastcompany.com
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