Many companies are reacting to the climate crisis by hastily formulating long-term plans to go carbon neutral. Not Google. That’s because it accomplished the goal way back in 2007, by purchasing enough carbon offsets to compensate for the greenhouse gas emissions it produced. The company eventually racked up enough offsets to zero out all the emissions generated since its founding in 1998. And by 2030, it aims to run all of its data centers worldwide 24/7 on 100% clean energy—no offsetting required.
Enormous though Google is—and as much progress as it’s made on the sustainability front—it’s just one company. That helps explain why it’s also taking on a less inward-looking challenge with plenty of potential: Supporting other companies as they undertake their own ambitious efforts to reduce their carbon impact.
Today, at its virtual Next conference, Google’s cloud-computing arm, Google Cloud, is rolling out tools for measuring and reporting the carbon emissions relating…
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Source : fastcompany.com
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