IT Blog

Google parent company Alphabet said Thursday that it’s shutting down Loon, a project aimed at beaming down internet connectivity from balloons floating in the stratosphere.

The project was born out of X, Alphabet’s self-described moonshot factory for experimental projects, which has also developed the company’s driverless car and delivery drone services. Alphabet, however, deemed Loon’s business model unsustainable and said it couldn’t get costs low enough to continue operation.