The 15-minute video begins with upbeat music against a title slide that reads “We Are Manufacturing.” It cuts to a shot of a clear blue sky, with three flags ruffling in the breeze. There’s the Stars and Stripes, California’s Bear Flag and a colorful Apple logo.
The camera pans toward a high-tech looking building and a narrator tells us we’re in Fremont, California, about an hour’s drive from the heart of Silicon Valley.
“People and machines work together to build the highest quality personal computers in the industry,” the narrator says. The screen cycles through images of microchips and boards moving through an assembly line while workers test and inspect them.
“This facility combines state-of-the-art equipment with a skilled workforce to achieve manufacturing excellence.”
Eventually, the parts end up inside a Macintosh computer, which is packed, boxed up, and put on a truck headed to a store to be sold.
This isn’t some totem from an alternative universe where Apple builds the…
Source CNET Tech
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