Back in January, Amazon updated its app icon to resemble its cardboard shipping boxes, with a brown background, smile logo, and jagged strip of blue tape across the top. Now, it’s changing the icon again, because that piece of tape looked sort of like a Hitler moustache.
I completely missed that Amazon quietly tweaked its new icon to make it look… less likehitler. pic.twitter.com/WQphVl0UqP
— Wallstreetbets (@russian_market) March 2, 2021
Amazon itself isn’t commenting on the unfortunate resemblance either way. In statements to The Verge and other outlets, the company merely reiterated its reasons for dropping the old shopping cart icon in the first place. “We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their door step,” the company said.