Small corners of the internet are ablaze with the news that Apple has significantly ramped up its search bot activity. Search bots typically scan websites in order to rank and index them for search engine results. When you look for something on a search engine, the results that appear are ordered by “ranking,” meaning that the result that is most accurate to what you are looking for appears at the top.
This increase in activity also appears alongside pressure from the U.K. competition commission to break up Apple’s multibillion dollar sweetheart deal with Google. The deal ensures that Google is the default search engine for Apple’s iOS devices. Many are now anticipating that Apple is on track to launch its own search engine soon.
Apple’s entry into the search engine market comes 11 years after Microsoft’s Bing made its debut, the only other noteworthy competitor to Google to date. Bing is by no means a success story, despite what Microsoft’s PR team claims, and it…
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Source : fastcompany.com
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